A new brewery will open in Spartanburg County on Saturday, July 15.
Josh Dodson, Jonathan Duke, and Jeff Clark will celebrate the grand opening of their New Groove Artisan Brewery located in a 4,100-square-foot space at 4078 Highway 9 beside the Wal-Mart Supercenter in Boiling Springs.
The festivities will last from noon to 9:30 p.m. Saturday and feature live music by Brandy Lindsey and the Punch, Americana Express, Supatight, Brooks Dixon Band, and Travers Brothership.
Tasty fare will be provided by a lineup of food trucks, including Chef Daddy’s, Café Around the Corner, and The Streatery.
Participants will be able to sample New Groove’s range of craft brews that will be served from the brewery’s 16 taps.
“We are very excited,” said Dodson. “Thinking back to where we started initially, we’re very pleased with how it turned out. We’re exhausted, but ready to get started.”
The interior of the building, which previously housed a Tornados convenience store, has been transformed.
One of the focal points is a 15-seat bar accented by reclaimed hearth pine planks sourced from a historic home in Newberry. H&H Woodworks in Easley installed the accents.
The space has an expansive dining area with an array of wood and metal tables and furnishings. The owners have kept the building’s original tile floors.
New Groove’s brewing area, which is visible from the dining area, has five fermentation vessels and seven conditioning tanks neatly arranged against the building’s unpainted cinder block back wall.
Strands of vintage-style bulbs hanging from the ceiling were originally used as part of the décor for the 2014 Grammy Awards.
Dodson said the space has a maximum capacity of 92 customers.
“We were going for that industrial look, I guess you could say,” he said. “We wanted it to be comfortable, but still have the feel of a brewery.”
The owners said they will initially serve sandwiches and chips. The menu could expand in the weeks and months ahead.
“We really wanted the focus to be on beer,” Duke said.
For the grand opening, the owners will have some of their freshest brews on tap, including their light and refreshing Lake Bowen Golden Ale.
They will also have a double IPA and a few softer IPAs and pale ales, as well as a porter, and a peach sour.
Customers can purchase growlers, and New Groove’s owners will have branded 64-ounce vacuum-sealed, stainless steel growlers by Miir on sale for $55.
There will be some seating and games, such as cornhole, outdoors.
Dodson said the company has partnered with a distributor, which means it will sell kegs to beer vendors, including the Growler Haus, throughout the Upstate.
“I can’t believe how far it has come just in the past two weeks,” said Clark. “We will be the first [brewery] in Boiling Springs. I think we are well positioned.”
Dodson, 39, originally of Missouri, began brewing beer as a hobby with co-owner Duke, 43, of Carrolton, Ga., a few years ago after they met through the Spartanburg Brew Club.
Duke, a former band teacher, and Dodson, a small business owner, decided in late 2016 that they were going to open a brewery together. The leased the space and began renovating it.
In February, the owners received their federal permit on Valentine’s Day. They also kicked off a 30-day capital campaign via the crowdfunding website Indigogo.
“I sent them a Facebook message letting them know that I’d be interested if they were ever looking for another investor,” said Clark, 42, of Spartanburg, who owns his own local Nationwide Insurance Agency. “They let me know at the time they thought they were OK. Later they reached out to me. I’m tickled pink to be a part of it.”
New Groove is Spartanburg County’s third brewery in addition to RJ Rockers and Hub City Tap House in downtown Spartanburg.
Spartanburg Brewing LLC will soon open the county’s fourth brewery in a 4,000-square-foot building at 101 Chester St.
New Groove will operate from 3 to 10 p.m. Monday through Thursday, noon to 11 p.m. on Friday and Saturday, and from noon to 6 p.m. on Sunday.
For more information, visit facebook/newgroovebrew.