[ ABOVE: Image courtesy of Erwin Penland ]
The man chosen to lead Erwin Penland after Joe Erwin’s retirement at the end of last year has stepped down and taken a top marketing position with Chick-fil-A, according to Adweek.
Joe Saracino was chief marketing officer for Erwin Penland before recently being promoted to the role of president. He could not be immediately reached for comment.
Karen Kaplan, CEO of parent company Hill Holiday, said that Chief Operating Officer Allen Bosworth and Chief Creative Officer Con Williamson will fill the role of co-president, effective immediately, Adweek reported. The company does not plan to hire a new person to fill Saracino’s role.
“While all of us are sad to see Joe go, Erwin Penland has a great leadership team in place, a strong bench, and phenomenal new business momentum,” Kaplan said in a statement, published by Adweek. “I’m confident that Allen and Con are the right people to harness the talent of our team and steer our ship. Both Allen and Con have more than proven themselves. Allen helped build the agency from the ground up over the last 28 years. Con has played an instrumental role in both advancing the agency’s creative product, and jumpstarting client growth at the agency since joining two years ago.”
Erwin Penland, which has offices in Greenville and New York, has recently gone through trouble when they lost business from Verizon, one of their largest clients, and had to lay off about 20 employees.