Business is looking up for The Cliffs, the seven luxury real estate communities in the Upstate and western North Carolina.
The brand reported more than $119 million in property sales in 2016, up 40 percent over 2015.
“Last year’s total sales were the strongest we’ve experienced in many years,” said Kent Smith, president of The Cliffs Land Partners, which handles the real estate.
The Cliffs also reported 221 new club members last year for a total of 2,890 families enrolled. It has spent more than $12.5 million on new amenities at its properties since 2012.
“As our membership grows, we have a responsibility to provide distinctive new experiences that further enhance the lifestyle of our clubs,” said David Sawyer, president of The Cliffs Clubs, the country club side of the business.
Going forward, The Cliffs said it plans to introduce a new mobile phone platform this year that will allow members to book tee times, make dining reservations, register for events, order takeout food on the golf course, order boat dock transport to a clubhouse, and perform other functions.