Non-traditional hotel and restaurant development proposed for 821 S. Main St.

A hotel development with street-level restaurants has been proposed for a narrow tract of land at 821 S. Main St. Rendering provided by Wakefield Beasley & Associates.

A new mixed-use project proposed for 821. S. Main St., the property across from Bex Cafe and Juice Bar, will maximize the use of a narrow tract of land if it moves forward.

The Charlotte, North Carolina-based Durban Group is proposing a multistory, non-traditional hotel that will operate similar to an AirBnB with rooftop pool and event space and two street-level restaurants with built-in parking.

The half-acre property is currently listed for sale by Colliers International for $2.2 million. Property records show it is owned by Redbird Investments LLC, which is registered to Steve P. Loftis.

The development was presented for informal review at the Oct. 4 public hearing of the City of Greenville Design Review Board Urban Panel by Matt Mitchell of Wakefield Beasley & Associates. The design blends traditional mill architecture with modern elements for a style that fits with the other nearby developments. The design calls for multiple murals, one of which will cover the entire back side of the building which sits on the property line.

The restaurants, which will feature an extensive outdoor patio area, will be operated by one owner whose identity was not disclosed. Details that were discussed in the public session were that one concept will be geared towards breakfast and the other will have a pizza oven. Ted Barnes, development partner with Durban Group, declined to discuss details on the project until more plans are finalized in the next 30 days.

The DRB panel was generally positive about the design and suggested a few changes including smaller-scale arched openings on the ground floor and possibly enclosing some of the exterior dining patio areas to allow for year-round usage. The design will have to receive formal approval at a future DRB public hearing before it can move forward.



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