Old Europe Pastries to open this spring in Greenville’s West End

Old Europe Pastries has signed a lease for 716 S. Main St. Photo by Will Crooks / Upstate Business Journal

Old Europe Pastries from Asheville has signed a lease for 716 S. Main St. and plans to open its second location there this spring.

Three doors down from Husk, between Custard Boutique and The Spa at West End, the former boutique is under construction to become a bakery, coffee shop, and wine bar.

The 1,800-square-foot space more than doubles the size of the Asheville location at 760 square feet. Owner Bobby Daugherty says the larger space will allow the restaurant to add lunch items and the wine bar. The Asheville location currently has space for only the bakery and coffee service, he says.

For more than 20 years Old Europe Pastries has been serving authentic European desserts in downtown Asheville.

The original owner and baker, Melinda Vetro, began baking at 3 years old, rolling dough beside her grandmother in their small village of Annavolgy, Hungary.

In 1989 she met Zoltan (known as ‘Z’), a political refuge recently returned to his home country of Hungary from the U.S. They married and immigrated to the United States – looking for a place to settle and share their love of Hungarian European pastries. The first Old Europe cafe opened in 1994 on Battery Park Avenue.

Daugherty, who invested in the business to help Vetro after her husband died, says 90 percent of pastries are European – Hungarian, Austrian, and French, for instance – and the Greenville location will maintain the same level of craftsmanship and quality. The dessert menu includes a variety of cakes and pastries as well as many gluten-free options. Breakfast includes savory and sweet croissants, quiche, and other baked items.

Daugherty says one of the goals for the new location is to provide a post-dinner dessert and coffee spot for diners leaving nearby restaurants.

“Greenville’s ready for something a little more upscale in the dessert market,” he says. “We’re really excited about it.”

Having played football at Furman University, Daugherty says Greenville was always on his radar. Through Furman, Daugherty became friends with Earle Furman, chairman and founder of NAI Earle Furman, who represented the landlord in the transaction. Tara Leary with Palmetto Lifestyles Real Estate and Property Management Co. represented the tenant.

Daugherty will be spending much of his time in Greenville as the restaurant opens. Currently, he says he’s hired a pastry chef who is training in Asheville, and he will be hiring another pastry chef, baristas, and an operator to train there as well.


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