On The Move: April 27, 2018


Adam Easterling, M.D.

Has been hired by Clemson Eye. Easterling is a board-certified ophthalmologist who has been caring for Upstate patients for 11 years. He earned his engineering degree from Georgia Tech and then went on to attend medical school at USC, with a residency in ophthalmology at Duke University.

Lo Theisen

Has joined Hughes Agency as the sales and experience manager of Avenue, a private rooftop venue located in downtown Greenville. Theisen is a graduate of the University of Arizona with a degree in public relations. She previously worked for Bella Flora of Dallas and has also worked in New York City.

Martin L. O’Gwynn

Has been named North Greenville University’s new vice president for advancement. O’Gwynn will begin his role on May 1 and brings more than 30 years of experience to the position. He has previously worked for North Greenville University’s sister institution, Oklahoma Baptist University, for 20 years, as well as Oklahoma City University.

Taylor Wilson

Has joined Crawford Strategy as account coordinator. Wilson previously worked at Charge Marketing in Indianapolis. Wilson is a graduate of Clemson University, where she earned a Bachelor of Arts in sports communication and a Master of Arts in communication, technology, and society. In summer 2016, she worked as the digital media intern with the U.S. Olympic Committee during the Olympic Games in Rio.

Beth Messick

Has been selected as the executive director of Jasmine Road. Messick is a Greenville native and attended Furman University to study psychology. Messick has over 30 years of experience in advocacy work, specifically helping women and other victims of abuse and exploitation.

Didi Caldwell

Greenville businesswoman named first female chair of Site Selectors Guild

Didi Caldwell has been elected the chairwoman of the board of the Site Selectors Guild (SSG), the association of the world’s foremost professional site selection consultants. She is the first woman to serve this position for the organization. Caldwell has served on the board for four consecutive years, previously serving as treasurer. Caldwell has 20 years of experience as a site selection professional. She earned her international MBA in 1998 and opened her own consultancy in 2008. Caldwell has a Bachelor of Science in architecture from Clemson University and an international MBA from the Moore School of Business at the University of South Carolina.


Endeavor has expanded its membership with the additions of Blumer and Thriveal. Blumer specializes in growth consulting and support for creative service businesses, and Thriveal is a membership-based collaborative community of creative entrepreneurs running CPA firms.


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