‘Poe West’ revealed as new identity for former DSI industrial property in Village of West Greenville

The former DSI building is being redeveloped by The Furman Co. Rendering by Johnston Design Group

The new design and identity have been revealed for the historic, nearly 60,000-square-foot former Poe West Hardware & Supply Co. at 556 Perry Ave. in the Village of West Greenville.

The Furman Co., which purchased the property in fall of 2017, is renovating the tract, which most recently housed Diversified Systems Inc., into Poe West, a Class-A office, restaurant, retail, and educational facility.

The Furman Co. plans to break ground this fall on the approximately $9.5 million property with a projected summer 2019 completion date. Initial plans include transforming the sprawling industrial building into a collaborative environment that includes creative office space, restaurant users, retail, a brewery, and an educational component that will serve as the anchor tenant. The surrounding land on the 5.58-acre property will include adequate parking along with green space designed for community use.

site plan by Johnston Design Group

Blaine Hart and Tommy Molin at CBRE Inc. are handling leasing for the project. The property is already 50 percent pre-leased and The Furman Co. will be announcing tenants as partners in the next 60 days.

“We are excited about the idea to create a unique space for innovative business in the central core of The Village of West Greenville,” said Stephen Navarro, president and CEO of The Furman Co. “The Furman Co. has been working for over two years with collaborative
organizations already plugged into the Village to meet the programming needs of the right
tenant mix; one that will complement the Village and each other. Simultaneously, we’ve been searching for design and application strategies that will enhance the Village’s business and entertainment district. I think the sense of community within the design and space is terrific and will complement the existing vibe of the Village. Collaboration, connectedness, and community are all important elements of what this project brings to this important location. Having local partners help guide us has helped make that happen.”

Architects on the project from Johnston Design Group have worked with Darrohn Engineering and Fathom & Draft to help The Furman Co. realize its vision.

“Our powerhouse team has worked tirelessly to express the planned mix of uses in a contemporary and approachable open design aesthetic,” said Robert Poppleton, development manager for The Furman Co. “We intend for Poe West to pay tribute to the past, reverencing its rich history and long ties to the Village, while delivering something truly unique and unseen in Greenville before.”

Before moving forward with their plans, Navarro and Poppleton worked with Dan Weidenbenner, executive director of Mill Community Ministries, which is heavily involved in the Village of West Greenville, in the fall of 2016 to ensure their plans aligned with the needs of the community.

“It is clear that The Furman Co. has great intentions to incorporate opportunities that will directly support the economic prosperity of this neighborhood,” Weidenbenner said. “I am grateful for the support they have shown to the surrounding neighborhood and Mill Community Ministries during this process and I am eager to see how this project will empower and continue to transform West Greenville.”

According to local historian Judith T. Bainbridge, Poe Hardware & Supply Co., founded in 1876, moved from its South Main Street location in 1946 to 556 Perry Ave. where it remained until 1992. DSI purchased the facility in 1996.

The Furman Co.’s other recent projects include Keys Court on McBee Avenue that houses Cyclebar and Yee-Haw Brewing Co., and the former Claussen Bakery at 400 Augusta St., which was refurbished in 2014 and converted into a mixed-use building that houses McMillan Pazdan Smith Architecture and Upstate Craft Beer Co.

Visit www.poewest.com for more information.


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