The Cliffs is making moves to internalize the construction of some of its future real estate developments, following its acquisition by a Charlotte-based private real estate investment firm.
The new homebuilding program, dubbed “Cliffs Builders,” has already broken ground on its first home within The Meadow, a neighborhood within The Cliffs at Walnut Cove luxury development just outside of Asheville.
South Street Partners, the firm that bought The Cliffs back in February, is modeling the new home building program after its own program that was implemented at Kiawah Island in 2013. That program connected luxury homes with a park, a club house, a new restaurant, landscape attractions and other amenities – all built by South Street’s internal builders.
The goal with Cliffs Builders is to replicate that success by offering turn-key homes of a variety of layouts and features, from smaller cottages to more upscale spec homes. Multiple floor plans and interior options will be available within those price ranges.
Local architect Mel Dias has been brought on to design the initial phase of development at The Meadow neighborhood, with 20 new homes scheduled to be released to the market by 2020.
The seven original residential developments under The Cliffs umbrella, which are located between Greenville, Asheville and Clemson, were built by “preferred builders” in partnership with The Cliffs. But the new Cliffs Builders developments aim to offer a more streamlined buying process for potential home buyers, the goal being to “meet the needs of a wide-range of prospective homebuyers,” according to Will Culp, partner at South Street Partners.
The new homebuilding program comes as The Cliffs and Walnut Cove Realty report total sales of $95 million as of Q3 2019.