After 16 years as Soby’s on the Side, the made-to-order breakfast and lunch spot at 22 E. Court St., Greenville, has a new name, look, and purpose as Table 301 Catering & Kitchen. It reopens this week after closing at the end of January for renovations.
The result is a pared-down menu of mostly grab-and-go items available at the counter and open cooler that allow the expanded catering operations to continue throughout the day largely uninhibited by breakfast and lunch sales.
Gina Boulware, Table 301 Restaurant Group director of marketing and public relations, says the rebrand gives Table 301 Catering a place to live, rather than using Soby’s for catering tastings, and it also responds to customer feedback that good food but fast was the priority.
Chef de cuisine Greg Teal will continue in the role he’s held at Soby’s on the Side and with the catering division since 2015.
The streamlined menu includes two hot breakfast items with cheese and protein options (grit bowl and breakfast sandwich), a daily rotation of pastries, three seasonal sandwiches and a daily special, soup of the day, and various salads and snacks in the grab-and-go case. All of the sandwiches, salads, and snacks will be premade in the morning and available until they sell out.
The new décor — the brainchild of Katie Thompson, creative design and direction for Table 301 — is rustic, with dark, reclaimed wooden surfaces made by Treehugger Customs. A sitting area with a couch, two armchairs, and bookshelves create a West Elm-like coffee shop vibe. High top tables and a bar at the front window give the reconfigured dining area as much seating as the former layout.
Follow @table301kitchen on social media for a daily list of menu options.
