This week, the “Yeah, THAT Greenville” marketing campaign and VisitGreenvilleSC won top honors at the ninth annual WOMMY Awards held in Hollywood, Calif.
The Word of Mouth Marketing Association (WOMMA) each year recognizes the industry’s most inspiring work among brand partners, agencies and technology companies. The WOMMYs are designed to attract and acknowledge the very best examples of word-of-mouth marketing in the world today.
With 10 award categories, VisitGreenvilleSC took home the gold WOMMY Award in the category of “Engagement,” awarded to the best customer engagement program. VisitGreenvilleSC beat out Silver Award-winner Mercedes-Benz USA and Bronze Award-winner Japan’s Kumamoto Prefecture.
“We are thrilled to take home this international award. To be recognized amongst some of the world’s top brands is not only an honor, but a reflection of all the great work being done by the ‘Yeah Team’ and our valued partners,” said Jennifer Stilwell, chief marketing officer at VisitGreenvilleSC.
VisitGreenvilleSC and Yeah THAT Greenville were also chosen as an industry best-in-class case study at the WOMMA Summit. The “Yeah, THAT Greenville” campaign was shared in a breakout session, “Beyond THAT Hashtag,” presented by Stilwell and Geno Church, word-of-mouth inspiration officer for Greenville-based agency Brains on Fire.
Church shared how word-of-mouth and traditional advertising worked in tandem to “turn Greenville into an award-winning destination and a thriving community of loud, proud and passionate advocates.” In the session, Stilwell elaborated on the importance and integration of paid, earned and shared media, and demonstrated with tangible results how VisitGreenvilleSC’s program of work is performing in a big way.
“Strategically the combination of the marketing mix seamlessly firing together – amplified by the living, breathing community of passionate residents, visitors and a dynamic hospitality community – is having an undeniable effect of getting ‘Yeah, THAT Greenville’ in the consideration set,” Stilwell said, “If you’re not in the consideration set, people are not buying. And people are buying. In one year’s time, hotel occupancy throughout Greenville County grew 3.1 percent, bringing just shy of $90,000,000 in new visitor spending right here at home. Now THAT’s impact.”