When Rick Erwin first stepped inside Drayton Mill’s former company store, the Greenville restaurateur knew he’d found a home for his first Spartanburg eatery.
On Monday, Erwin revealed the identity and provided a preview of the menu of that new dining concept The Standard: A Refined Kitchen, expected to open in the spring of 2017.
The 185-seat, 7,000-square-foot restaurant will be a relaxed addition to his family of fine-dining establishments in the Upstate, offering customers quality food, service and atmosphere at an affordable price.
“The excitement surrounding this entire development is something we wanted to surround ourselves with,” said Erwin. “This is a first-rate, top-notch development and we’re just glad to soon be a part of it.”
Erwin said he anticipates hiring about 100 employees for The Standard, although he hopes to hire more to operate the restaurant. The eatery will be open for lunch and dinner.
“I would not be a bit surprised if that were the case,” he said.
The menu is about 80 percent complete, Erwin said. He and his team are still “researching” a steak dish.
Diners will be able to enjoy starters, such as crispy Reuben spring rolls, fried shrimp, french onion soup and deviled eggs. Salads, sandwiches, burgers, sides and desserts will be served.
Entrees will include market fresh fish, penne a la vodka, a grilled filet of beef, roasted chicken alfredo, Southern fried chicken, eggplant and grilled vegetable lasagna, shrimp angel hair, lump crab cakes, grilled Atlantic salmon, prime sirloin meatloaf and St. Louis ribs.
Erwin said prices for sandwiches will range from about $9 to $10. Entrees will cost $12 to $14, but there could be items that are priced in the $20 range.
“We couldn’t be happier,” said Michael Ivey, CFO and partner of the Rick Erwin Dining Group. “We love the space. We love the town. There are a lot of exciting things happening in Spartanburg and Drayton Mills is one of them. We’re grateful to be a part of it.”
In 2013, Pacolet Milliken Enterprises, a private investment firm founded in Spartanburg by shareholders of textile giant Milliken & Co., unveiled its plan to redevelop Drayton Mill into a vibrant mixed-use community and bring new energy to the surrounding community.
The first phase of the development was a renovation of the mill’s spinning and weaving plants into a 289-unit luxury apartment community Drayton Mills Lofts. That part of the project was led by Charlotte, N.C.-based TMS Development.
In 2015, John Montgomery, principal of Montgomery Development Group, teamed up with Tara Sherbert, managing partner of TMS Development, to purchase the mill’s old cotton warehouses and Romanesque Revival company store for commercial opportunities, including restaurants, retail and offices. That portion of the project is called Drayton Mills Marketplace.
Erwin’s restaurant and a couple of other tenants, including industrial developer Agracel and Melotte Enterprises and its new coffee business Mozza Roasters, were announced for the Marketplace in June.
“We are very excited and feel fortunate to have the Rick Erwin Restaurant Group’s new concept as an anchor tenant,” said Montgomery. “We are very confident that The Standard will exceed the expectations of its customers… It’s a great fit.”
Montgomery said he has received strong interest from prospective tenants for the Marketplace, which has a large parking lot and easy access off Drayton Road. With the renovation of the commercial space nearing completion, he hopes to announce more tenants soon.
“We view this as a community centered on excellence,” Sherbert said. “From the luxury lofts to events, to our dining and retail options, Drayton Mills is creating a lifestyle, a place where people can live, work and play.”
For more information, visit draytonmarketplace.com.