Sandlapper moves into health and wellness with stake in 4Balance Fitness

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Greenville-based Sandlapper Capital Investments has extended its portfolio from student housing and industrial infrastructure to local health and wellness with a “strategic investment” in local fitness facility 4Balance Fitness.

Sandlapper Capital Investment founder and CEO Trevor Gordon chose not to disclose the amount of the investment, but said he hopes the capital will support the opening of a second location by the third quarter, followed by additional locations.

“Five years ago I wouldn’t have even taken a phone call to invest in a gym,” said Gordon. “But having worked with the companies that we have … this was the right chance for us to combine our collective knowledge to be part of this.”

4Balance Fitness owner Michael Cole – a personal trainer and former professional wrestler – said the gym’s location in a key suburban area primes the company for growth. “When we describe 4Balance, we identify more as a school than a gym,” Cole stated. “Our commitment to all our members is when you come in to work out with us you leave with the knowledge to improve your overall health and the tools to maintain your results.”

The facility is near the Butler Road area with access to downtown Mauldin, Woodruff Road and Simpsonville. The company was founded in 2005 as Sonz Exercise, and Cole acquired the assets and rights to 4Balance in 2011.

“It’s not about what you make, it’s what you keep, and if you take that as an investment philosophy, there’s something there,” said Gordon. “Five, 10 years from now, when you have franchises all over the place, that core philosophy will be there.”

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