Susan Schwartzkopf, who has worked in advertising, digital media, and marketing for more than 25 years, has joined Community Journals as executive vice president.
Schwartzkopf will manage the strategic initiatives of Community Journals, including the company’s community outreach and engagement, special projects, and Community Experiences, which develops and manages experiential events and branded entertainment platforms, as well as provides advisory services in support of event development and brand activation.
“We’ve become the preferred provider in this market of many marketing and advertising services,” said Community Journals’ President Mark Johnston. “We are the market storytellers. As we grow, we needed somebody with Susan’s experience in both print and digital.”
Schwartzkopf began her career in advertising at The News-Press in Fort Myers, Fla., where she progressed through several leadership roles in advertising and circulation sales and marketing. She worked in the advertising department at The State newspaper in Columbia.
In 2002, she joined The Greenville News as vice president of market development and new media. In 2014, Schwartzkopf took on regional responsibilities as regional director of digital sales and strategy for both The Greenville News and The Asheville Citizen Times. In 2015, she became Wynit Distribution’s director of marketing and communication.
“I am excited to be joining a team that is filled with amazing talent, energy, and a deep commitment to the communities it serves. I look forward to helping Community Journals enhance the depth and breadth of marketing services we offer to local businesses,” Schwartzkopf said.
“Susan is undoubtedly the best media and market development professional I have ever worked with. It is very exciting that she is now at the Community Journals,” said Alan Ethridge, executive director for the Metropolitan Arts Council. “I look forward to working with her in promoting all of Greenville’s phenomenal arts amenities.”