Six chains sign up for space in Seneca shopping center

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A major real estate development on the shores of Lake Hartwell next to Clemson University is continuing to get traction.

Casto, developer of the 45.5-acre Hartwell Village, said it has struck lease deals with six retailers that will be part of a shopping center at the development. They are Marshalls, Michaels, Ulta Beauty, Rack Room Shoes, Five Below, and Petco.

In addition, Casto is in final talks with a specialty grocer that may lease about 20,000 square feet of retail space and should open at the same time as the six retailers, in the spring of 2018, said Shannon Dixon, an executive vice president with the developer’s office in Cary, N.C.

Dixon also said Casto has sold an outparcel to a company that is developing a new hotel concept by Hilton called Tru. She said the hotel would be the first Tru in South Carolina.

In addition, Dixon said Casto has a contract to sell 7.5 acres at Hartwell Village to a luxury condo developer.

She also said “many” restaurants and smaller shops have agreed to lease space in the shopping center, though she didn’t identify any.

Casto plans a second phase of the shopping center for which tenants should be announced later this year, Dixon said.

Ultimately, the shopping center is expected to have a total of 275,000 square feet to 300,000 square feet, not including outparcels, making it a little smaller than Cherrydale Point shopping center in Greenville.

Hartwell Village is located at the intersection of U.S. 123 and Highway 93, just inside the Seneca city limits where a Milliken & Co. textile plant used to be.

A branch of NewSpring Church opened at the site in November 2016.

Oconee County residents have always had to go elsewhere to shop —Anderson, Greenville, or Commerce, Ga. — but Hartwell Village should help stop that “retail leakage,” said Richard Blackwell, the county’s economic development director.

“This will provide new opportunities to eat and shop that we’ve never had in Oconee County,” Blackwell said, adding that he hopes Hartwell Village is the first of many such shopping centers in the county.

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