Furman University students and faculty will soon have a new dining option as they start the new academic term. Southern Pressed Juicery will open its second location at the Trone Student Center on the university’s campus next week.
The cold-pressed raw juice bar in downtown Greenville at the ONE building has only been open three months, but Furman alumni and owner Olivia Esquivel said the opportunity was too good to pass up. Southern Pressed Juicery at Furman is currently transforming an existing kiosk space with plans to open in conjunction with Furman’s orientation week.
Since its inception, the juicery has had plans to expand the concept beyond downtown Greenville.
“We don’t want to grow to fast too soon,” Esquivel said, “but the partnership with Table 301 allows me to feel more comfortable embarking on this growth strategy.”
The product, which is fresh and not pasteurized, has a five-day shelf life, making locations within driving distance to Greenville ideal, he said. Greenville will continue as the main juicing facility. Future locations could include other area college campuses and possibly Columbia and Asheville.
Esquivel said Furman officials were enthusiastic when she posed the idea, as the university is trying to make the Trone Student Center more of a destination spot for the public, not just students and faculty. Plus, many of the juicery’s current customers come from the Travelers Rest area and will appreciate the closer location, she said.
In addition to Furman students and faculty, Esquivel anticipates potential customers will include runners and cyclists coming in off the GHS Swamp Rabbit Trail and others who come just to enjoy the university’s campus.
Esquivel said she plans to offer the same menu as the juicery downtown, which includes fresh juices, juice shots, smoothies and energy bowls. Chef Xavier Bonnafous, a vegan and vegetarian chef, will oversee the new location as well. Esquivel said his commitment to “buying the best of the best” in terms of local, organic foods is the key to the juicery’s success. Other Trone Student Center options include Chick-Fil-A, Moe’s Southwest Grill and Sushi with Gusto.
Southern Pressed Juicery at Furman will also offer free yoga classes and other community classes to “spread the word about health and wellness,” said Esquivel. “Everything we do is intentional. We like to push the edge and offer something different and unique but it all goes along with the concept of fresh, local, organic foods. We’re like a science lab, but natural.”
Hours for the new juicery will follow Furman’s school schedule.