Spartanburg-based Alta Gracia inks T-shirt deal with Dallas Cowboys


Spartanburg-based apparel company Alta Gracia on Monday announced it has partnered with the NFL’s Dallas Cowboys to develop a new line of garment dyed T-shirts.

The company said the shirts will be available this fall where Cowboys fan apparel is sold.

Alta Gracia said the partnership, which was with Dallas Cowboys Merchandising Ltd. And 289c Apparel Ltd., will be part of officially licensed apparel lines for the University of Texas at Austin and the University of Southern California.

Financial terms of the deal were not disclosed.

Alta Gracia said it is looking to expand its manufacturing product line and broaden its customer base by launching a new blank division to augment its direct licensed collegiate business.

“The Cowboys reached out to us and indicated they wanted to support Alta Gracia in a significant way and worked with us to help us launch this new initiative,” Donnie Hodge, CEO and co-founder of Alta Gracia, said. “They are a great organization. We’re very excited about this partnership.”

Alta Gracia was founded in 2010 by Hodge and Joe Bozich as part of Knights Apparel.

The company employs 140 people at its production facility in the Villa Altagracia in the Dominican Republic.

Alta Gracia said it utilizes raw materials from the U.S. and U.S.-based post-garment processing.

The company said it was the first employer in the “developing” world independently certified to pay a living wage.

The wage is audited by the Worker Rights Consortium, a nonprofit independent labor rights monitoring organization, and negotiated with a local union. It is more than 300 percent higher than the legal minimum wage in the Dominican Republic and almost three times higher than the industry average.

“In addition to this salary, we respect our employees’ rights as workers and as human beings, including the right to a safe and healthy workplace, the right to be treated with dignity and respect on the job, and the right to form a union,” the company said in a statement on its website.

Alta Gracia products are sold in college bookstores and campus retailers across the country, with products in more than 600 stores and rights to more than 1,000 schools.

The company said its major customers include Barnes & Noble, Follett, Fanatics, and several independent schools, including Duke University, the University of California Berkeley, New York University, the University of California Los Angeles, and others.

“On behalf of the Jones family and entire Dallas Cowboys organization, we are pleased to be able to support Alta Gracia,” said Jerry Jones Jr., chief sales and marketing officer for the Dallas Cowboys, in a statement.

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