Table 301 Catering announced as new partner with Avenue rooftop event venue

Avenue is located on the sixth floor of the mixed-use building at 110 E. Court St.

Avenue, the private indoor-outdoor rooftop event venue at 110 E. Court St., downtown Greenville, announced Jan. 23 a new partnership with Table 301 Catering.

Table 301 Restaurant Group, founded by Carl Sobocinski, includes Soby’s New South Cuisine, The Lazy Goat, NOSE DIVE Gastropub, Passerelle Bistro, Papi’s Tacos, Highway 301 Food Truck, Southern Pressed Juicery, Jianna Modern Italian, The Loft at Soby’s, and Table 301 Catering & Kitchen.

“Expanding our catering business has been a top priority for Table 301 over the past few years and continues to be a top priority for 2019,” Sobocinski said. “This partnership with Avenue gives us an opportunity to serve our customers a first class location along with Table 301’s signature hospitality, not to mention unparalleled views of our beautiful city.”

Avenue, developed and managed by Hughes Commercial Properties and owned by Velda and Jackson Hughes, opened in April of 2017.

“Avenue is thrilled with the opportunity that was presented with Table 301, given their proven reputation in the local culinary and hospitality industry,” said Velda Hughes, also owner of the Hughes Agency, which manages all of the Avenue sales, marketing, and day-to-day event operations. “Table 301’s philosophy and vision mirror Avenue’s standards, and we are confident that the level of experience and service we are both committed to providing our clients will make for a successful partnership.

At opening, Avenue’s full catering kitchen was to be used solely by Rick Erwin’s Events, an arm of the Rick Erwin Dining Group created for the partnership with the venue. That partnership is no longer in place.

“We enjoyed two very successful years at Avenue and truly wish them nothing but the best,” said Rick Erwin, founder of the Upstate restaurant group with eight restaurants and a full catering operation. “We are extremely excited to announce our partnership with a new event space coming downtown Greenville in the near future.”

The 7,200-square-foot venue on the sixth floor of the building that also houses the Hughes Agency, Cherry Bekaert, EP+Co., and Iberiabank was designed by Atlanta architect Keith Summerour to accommodate a wide range of events from small corporate meetings to sit-down dinners for 200 guests to wedding receptions for 400 guests.



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