Greenville's recent success in transforming its historically industrial economy to one of innovation was recently spotlighted in a June 21 Bloomberg Businessweek article, "The New Startup South," and a June 25 podcast episode of Bloomberg's "Politics, Policy, Power, and Law."
Companies often focus so heavily and intently on product innovation that they forget about marketing that product to the right audiences in the right way. And if you don’t do that, you end up with a great, innovative product that no one knows about.
Many aspiring entrepreneurs have crashed against the rocks of reality due to their situational blindness. A quick look at the statistics for startup businesses proves how profoundly our motivations affect our judgment in assessing opportunities.