Greenville-based sports-marketing firm expands office, influence
Everett Sports Marketing is a team of 12 who’ve just moved into their new 4,500-square-foot space off Buncombe Road in Greenville.
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Posts by tag
marketing
11 posts
Bojangles’ hires EP+CO as agency of record
Greenville-based advertising agency EP+Co will soon become Bojangles’ creative agency of record. The assignment, which begins Oct. 1, calls for EP+Co to focus on traditional advertising methods like in-store marketing,…
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Public relations & marketing – what’s the difference?
By Michele Sobota Public relations and marketing are often referred to interchangeably. The truth is, while both aim to cultivate thriving companies, the tools and objectives of each discipline are…
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Is brand building still important in the digital age?
Your brand is still important. In fact, it’s more important than ever.
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The temptation when the good times roll
I’ve heard from many business owners recently that business is good. Sales continue growing, pushing up revenue and hopefully profitability too.
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Takeaway: Why a company culture of caring breeds success
Publix, the country’s largest associate-owned grocery store, has always known what it stands for. Its tagline, “Where shopping is a pleasure” hasn’t changed in its 88-year existence.
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Why marketing is critical to the age of innovation
Companies often focus so heavily and intently on product innovation that they forget about marketing that product to the right audiences in the right way. And if you don’t do that, you end up with a great, innovative product that no one knows about.
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Trusting an intern with social media is like trusting a kid with your credit card
Often, I raise an eyebrow when I see a company or colleague hire a college intern to manage their social media.
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Ramon Nieves-Lugo wants to help businesses connect with the Upstate’s Hispanic community
Two years ago, while volunteering at Fall for Greenville as a cashier selling event tickets, Ramon Nieves-Lugo overheard some attendees in conversation. They were speaking Spanish, and as a Spanish-speaker himself, he began to engage with the visitors.
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Foreign investment in SC places new demands on marketers
South Carolina has become an international breeding ground for advanced manufacturing, particularly in the automotive and aerospace industries.
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