marketing Archives - UPSTATE BUSINESS JOURNAL

Bojangles’ hires EP+CO as agency of record

September 11, 2019

Greenville-based advertising agency EP+Co will soon become Bojangles’ creative agency of record. The assignment, which begins Oct. 1, calls for EP+Co to focus on traditional advertising methods like in-store marketing,…

Public relations & marketing – what’s the difference?

By Michele Sobota Public relations and marketing are often referred to interchangeably. The truth is, while both aim to cultivate thriving companies, the tools and objectives of each discipline are…

Is brand building still important in the digital age?

Your brand is still important. In fact, it’s more important than ever.

The temptation when the good times roll

I’ve heard from many business owners recently that business is good. Sales continue growing, pushing up revenue and hopefully profitability too.

Takeaway: Why a company culture of caring breeds success

Publix, the country’s largest associate-owned grocery store, has always known what it stands for. Its tagline, “Where shopping is a pleasure” hasn’t changed in its 88-year existence.

Why marketing is critical to the age of innovation

Companies often focus so heavily and intently on product innovation that they forget about marketing that product to the right audiences in the right way. And if you don’t do that, you end up with a great, innovative product that no one knows about.

Ramon Nieves-Lugo wants to help businesses connect with the Upstate’s Hispanic community

Two years ago, while volunteering at Fall for Greenville as a cashier selling event tickets, Ramon Nieves-Lugo overheard some attendees in conversation. They were speaking Spanish, and as a Spanish-speaker himself, he began to engage with the visitors.

Foreign investment in SC places new demands on marketers

South Carolina has become an international breeding ground for advanced manufacturing, particularly in the automotive and aerospace industries.

Huge branding lessons from Donald Trump

Here are two of the six marketing principles that are working for Mr. Trump and that work for businesses and brands everywhere.

marketing

Bojangles’ hires EP+CO as agency of record

Public relations & marketing – what’s the difference?

Is brand building still important in the digital age?

The temptation when the good times roll

Takeaway: Why a company culture of caring breeds success

Why marketing is critical to the age of innovation

Ramon Nieves-Lugo wants to help businesses connect with the Upstate’s Hispanic community

Foreign investment in SC places new demands on marketers

Huge branding lessons from Donald Trump

First Horizon Bank and IBERIABANK complete merger

On the Move: Russell W. Booker

Search a database for local businesses that received COVID relief PPP funds

Gastroenterology Associates begins construction on new office and endoscopy center in Patrick Square Town Center

On the Move: Abby Young

July 3, 2020