West End Community Hub to bring more co-work spaces, restaurants, and retail to the West End

renderings by Designhaus Architecture

A new self-storage development proposed for 101 O’Neal St., Greenville, named the West End Community Hub by TD, is a convergence of six interrelated different uses, five of which will surround 107,000 square feet of climate-controlled self-storage.

This new mixed-use project by TD Self Storage, an offshoot of Auro Hotels, will feature iShare co-work space, a new brand of co-working similar to WeWork developed just for the project that TD Storage plans to integrate into future projects; a 2,000-square-foot West End Music Hub that will be available for musicians to use for band or individual instrumental practice; street-level retail and restaurants that total 11,297 square feet; a 19,309-square-foot rooftop event venue with a fully equipped stage, kitchen, and bar; and 50 parking spaces on the ground level.

renderings by Designhaus Architecture

Currently, a one-story Piedmont Electrical Distribution building sits on the property at 101 O’Neal St.

Roger Burgin, senior vice president of business development and acquisitions with TD Self Storage, said the goal with this project, taking into account the surrounding neighborhood’s and the city’s feedback, is to create something that people really love.

In terms of restaurants, Burgin says they are considering a coffee bar, juice bar, something similar to Five Guys Burger and Fries, and potential franchises Auro Hotels already works with.

Burgin says the co-work space in conjunction with the on-site self-storage is ideal for traveling salespeople who don’t have a brick-and-mortar office but need storage and a professional meeting environment equipped with Wi-Fi and other office amenities.

The West End Music Hub portion of the project is kicking the typical garage or basement band practice up a notch. It was developed after listening to feedback from the surrounding neighborhood and designed for those living in multifamily buildings who, as a courtesy to the neighbors, cannot practice their musical instruments in their apartments. The 2,000-square-foot facility is also ideal for those who want to hold band practice with full sound capabilities in the same location they store their equipment and instruments.

renderings by Designhaus Architecture

The rooftop venue will be capable of hosting a range of events from large indoor and outdoor weddings to smaller cocktail hours. Burgin says it will be managed by the hotel group and will be available only for event rental purposes and not for general use as a rooftop bar or restaurant.

The scope of the development also includes enhancements to promote walkability along the developing Rhett Street streetscape.

The project received positive reviews from an informal presentation at the March 1 City of Greenville Design Review Board Urban Panel public hearing but will need official approval at a future DRB public hearing before moving forward.


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