The Beach Co. releases renderings for proposed BB&T tower apartments

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Renderings by Seamon Whiteside

As previously reported by Upstate Business Journal, Charleston developer The Beach Co. plans to put 100 apartments into the eight-story, 140,000-square-foot BB&T bank high-rise at 301 College St., Greenville.

Plans also include a grocery, as well as houses and townhomes, on parking lots across the street currently used by the bank.

Residents would have parking in an on-site parking garage.

The proposed mixed-use project would be The Beach Co.’s third major development in downtown since 2014. In 2016, the company sold one of them, South Ridge, located at the corner of University Ridge and Church Street, for $68 million. The other, Main + Stone, at the corner of North Main Street and Stone Avenue, is still under The Beach Co.’s ownership.

In December, Dan Doyle, a senior vice president with the developer, said the proposed mixed-use building bordered by Duncan, Buncombe, and Whitner streets and Hampton Avenue will contain 20,000 square feet of first-floor retail, which could be one user or multi-tenanted, a prominent restaurant space on the corner of Whitner and Buncombe, and 54 rental apartment units above that will range from 500-800-square-foot studios and one-bedrooms. 

The remainder of the planned project will be 36 townhome units ranging from 2,200 to 2,400 square feet that will extend the pattern of development from the adjacent Hampton-Pinckney area, Doyle said. The townhomes will line Whitner Street and Hampton Avenue, creating a pedestrian-friendly experience, he says. 

The submitted application for the certificate of appropriateness includes the renderings pictured below.

Rendering by SeamonWhiteside
Rendering by SeamonWhiteside

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