According to a press release, Jackson will provide comprehensive services for the marketing and sales of NAPA Filters nationwide, including strategy, branding, trade show support, channel marketing, training, and video production. NAPA Filters is a private label brand of the MANN+HUMMEL Group, a leading global expert for filtration solutions for automotive, industrial, as well as clear air & water applications.
“All of the agencies that underwent the interview process brought many new ideas and concepts to take our marketing and branding to the next level. In the end we choose Jackson due to their broad range of skills, services and, ultimately, their unique vision that will propel the NAPA Filters brand into even greater success,” said Paul Kortman, Brand Manager for NAPA Filters.
Jackson President and CEO Darrell Jackson called it a privilege to be named the agency to represent such a well-known and trusted automotive brand.
“Whether you perform maintenance on your personal vehicle or buy filters for a fleet, you’ve certainly heard of NAPA KNOW HOW,” Jackson said. “We’re very excited to be working with NAPA Filters, a brand long known for its commitment to quality and innovation.”