Two new projects — one high-end residential and the other office and retail — are slated to begin soon in Verdae.
The Brownstones at Hollingsworth Park will feature 24 luxury brownstones overlooking Legacy Park, and a yet-to-be-named 50,000-square-foot building with office and retail will be built on Rocky Slope Road, it was announced Friday, July 20.
“These are significant projects for Verdae because they help fill out the very heart of Hollingsworth Park,” said Debbie Wallace, president and chief operating officer of Verdae Development. Hollingsworth Park is Verdae’s central residential district. When these projects are complete, Hollingsworth Park will have only about 40 acres left to develop, she said.
The Brownstones at Hollingsworth Park will be unlike any other residential product in the Greenville market, said Chris Bailey, founder of Stoneledge Properties, the project’s developer and builder.
“I truly believe this is a generational product,” he said. “I’ve literally never seen a product like this in Greenville. It will be a truly once-in-a-lifetime opportunity for 24 people fortunate to own one of the units.”
The 3.68-acre development will feature two- and three-story units ranging from 2,800 to 3,200 square feet. Two- and three-bedroom units are available. The two-story units have the master bedroom and bath on the main floor. The three-story units will have the master bedroom on the third level with an elevator option. Bonus room, recreation room, and theater room options are available.
Interior features will include solid surface countertops and custom cabinets. High-end appliances, home automation and technology, and security systems are available, Bailey said.
All units will have private courtyards large enough for a garden or small therapy pool, and two-car alley-accessible garages.
Prices begin in the $800,000s, Bailey said.
The homes are designed by Kevin Culhan Architects.
“We’re bringing a traditional northern brownstone concept to Greenville with a modern living interpretation,” Bailey said.
Pre-sales will be available in the fall by Coldwell Banker Caine. Those interested can call 864-329-8383 to register for early notification. Construction could start this winter, Bailey said.
The new office and retail is being developed by NHE Inc. and constructed by Creative Builders. The architect is DP3 Architects.
The three-story, 50,000-square-foot building will have office on the second and third floors, and retail on the first, said Taylor Davis of NHE Inc., the developer of the project.
NHE Inc., which currently has offices in two buildings in Verdae, will occupy about 10,000 square feet on the third floor, Davis said. Davis said another 5,000 square feet is available on that floor, and he has a potential tenant who hasn’t signed a lease yet.
The Willson Jones Carter & Baxley law firm will occupy the 15,000-square-foot second floor, he said. This will not be the first time NHE and the law firm have been housed in the same building, Davis said. They shared space on South Pleasantburg Drive at one time, but NHE moved when the law firm needed more space, he said.
“We’re doing 2.0. Going downtown was never really an option for our two firms,” he said.
The building’s first floor will be retail, Davis said. Retail tenants have not been named yet. Scott Burgess and Lance Byers with Colliers International’s Greenville office are handling retail leasing.
Davis said there could be up to seven retail tenants, but more likely between three and five. He said he believes another restaurant could be successful in Verdae, and other retail target could be a clothing store.
Davis said the architectural designs are being done now and construction should start early in the fourth quarter. He said construction should take 12 months.
Debbie Wallace named Verdae President, COO
Debbie Wallace is Verdae Development’s new president and chief operating officer.
Wallace, who joined Verdae as director of marketing in 2008, was promoted at Verdae Development’s board meeting earlier this month. She replaces Rick Sumerel, who retired after serving as president since 2005.
“She’s the perfect person to take over,” Sumerel said. “She’s already proven her ability. There have been several projects she was responsible for making happen. She’s a good businesswoman, smart, assertive, and can see the big picture while focusing on all the details.”
Verdae Development Board President Tim Reed said Wallace has been acting in that capacity for the past 12 months.
“We’ve made it official,” he said.
While there’s been a change at the top for Verdae Development, Reed said the plan remains the same. “We’re still working to build out the master plan,” he said.
Wallace said the plan calls for Verdae to complete infills by 2026 and construction by 2030. “It’s a lofty goal, but achievable if the market stays strong,” she said.