Upstate clothing store Prodoh outfits children for any outdoor occasion

Prodoh, a children's active wear clothing store, has been in business since 2011. Photo provided by Prodoh

Calling all daddies. Prodoh’s founders, Evan Proffitt and DJ Doherty, have the perfect ensemble for all the active children. Don’t worry, the wives also approve.

Prodoh began as a tiny startup working out of an attic, but now has over 200 retailers in the U.S. “We decided to open a storefront to serve our local community in 2017,” said Stacey Doherty, DJ Doherty’s wife, of the Prodoh Showroom on Pleasantburg Drive in Greenville. Doherty said they love being able to get to know the faces that have helped Prodoh flourish in the Upstate.

The idea for the store started on a boat when they were searching for fishing shirts for the smallest members of the family and were surprised when they couldn’t find anything.

Proffitt and DJ Doherty decided to change the designer game and develop a shirt that is “just like daddy’s.”

They turned their passion for the outdoors into safe, comfortable, sun-protective clothing that is kid- and parent-approved.

Prodoh believes in promises, passion, perseverance, and being present, and seeks to express those values through its clothing designs. “It’s easy to say you’re a lifestyle brand … but really living it, and raising your children while building one, is a true test of character,” Doherty said.

Prodoh clothing is available online, at several Greenville locations, and at various stores across the Southeast. Photo provided.

With a simple mission to get kids outdoors, Prodoh hopes parents will see the importance of being present in their children’s lives and of getting children outside to learn about the world.

Whether you’re a mom looking for something appropriate to put your child in that can be dressed up or down, or a grandparent wanting to spoil a grandchild, Prodoh has plenty of options.

“We have new fall and winter items being released this October and both a spring/summer and fall/winter line coming out in 2020,” Doherty said.

To order clothing, go to or visit one of the Greenville locations listed below.

  • Prodoh Showroom: 730 S. Pleasantburg Drive, Greenville
  • Emily Austin: 3604-C Pelham Road, Greenville
  • The Little Beehive: 2131 Woodruff Road, Greenville

About Upstate clothing store Prodoh outfits children for any outdoor occasion


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