Here at UBJ staying well-informed is a priority, and our staff reads a lot of articles throughout the week. Accordingly, we’ve decided to start a new blog series on the UBJ Exchange and each Wednesday, we will present you with our staff’s most bookmarked and shared links of the week: The stuffs of our water cooler discussions.
These assemblages of articles we collect for you will not necessarily be locally-sourced, but they will be related to the topics we cover.
So without further adieu, our Hump Day Hyperlinks:
1. Monotasking is the New Multitasking [via Fast Company]
“A mere three distractions per hour can preclude you from getting anything else done.”
Luckily, here are six tips for monotasking in the age of distraction.
2. The Map Of The Busiest Flight Paths In The World Is Startling [via Business Insider]
None of the Top 10 are over The United States, yet many of these routes are over some very polluted parts of Asia. Thoughts?
3. 40 Maps that Explain the World [via Washington Post]
Speaking of maps, here’s excellent fodder for visualizing and contemplating global and historical ideologies that affect, well, everything.
4. Apple’s Charger Take-Back Is a Model for Ongoing Brand Engagement [via Ad Age]
“The Apple deal is brilliant crisis PR, because it gets off-brand accessory owners to question their purchases (those alternatives are getting called ‘fake’ and ‘knockoff’ in news stories), reaffirms the authenticity and added-value of its brand, and the company still probably makes a nice margin on the additional sales.”
Is this brilliant crisis PR, or just a well-polished example of Apple combating third party accessory providers? Furthermore, is Apple’s combat of third party accessory providers the driving reason the company resists universal inputs and prolonged accessory compatibility?
5. Marimba! How Apple’s Default Text Message Alert was Born [via Mashable]
A narrative of a modern-day composer, his digital orchestra, a tech merger, and the sound that is now engrained in your subconscious.
6. Surfing Trash-Filled Waves in Indonesia [via PSFK]
“Tourism is the country’s fifth-largest foreign currency earner and in danger of being ruined by the polluted ‘Wonderful Indonesia’ image.”
Could a digital image gone viral really affect an entire nation’s economy?
7. How ModCloth Went From a College Dorm to $100 Million a Year [via Mashable]
A (now married) college couple started e-commerce site ModCloth in the basement of their Carnegie Melon dorm. It’s now growing at a rate of 40% annually.
Do you know any collegiate entrepreneurs? Do you know any married couples who began businesses together before they were married or even engaged?
8. Can Jeff Bezos Fix the Washington Post with Social Media? [via LinkedIn]
In the wake of our company’s new and vast digital initiative, the points made in this article have really gotten our e-mail chains stirred up.
“With a digital veteran at the helm of the Post—one who has made a $25 billion fortune by getting millions of customers the stuff they want, when they want it—the paper has a golden opportunity to serve as a new model for the traditional press.”
