Plans for a new name, logo, brand and interior design were unveiled Aug. 17 for the former Commerce Club of Greenville.
The private business and social club located downtown will transform into the City Club of Greenville with sleek renovations and an enhanced experience for members.
“The Commerce Club has had an important history in Greenville for 40 years,” said Sean Laney, founder and president of BNG Hospitality, which owns the club. “However, over the last few years, many in the community have forgotten what a hidden gem it is — with some being unclear on if the club was even open and in operation anymore.”
The goal for the club’s revitalization is to follow the trajectory of Greenville’s growth.
“The new designs, finishes and furnishings are inspired by an alchemy of sophisticated, Southern hospitality, melded with the rustic elements and refined textures that represent the unique, natural beauty of the Upstate region,” General Manager Ted Sweeney said.
Located in One Liberty Square, the club’s 17th-floor panoramic views of the city and Blue Ridge foothills, however, will remain the same.
The updated design will also provide members a space to work remotely, either in the Emerald Lounge or in one of the mini-meeting rooms. Client meetings or celebrations can be hosted in the small or large private event spaces with no room rental fee for members.
Along with the renovations, a new menu was created to include refined cuisine offerings with local ingredients and inventive craft cocktails, beer and wine selections.
“We wanted to give the club an up-to-date atmosphere of an engaging, refined and relevant lifestyle space that will appeal to a wide audience of prospective members,” Laney said.
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For more information on the City Club of Greenville and how to become a member, visit cityclubgreenville.com.