Katherine Elrod

It seems disingenuous to suggest that an online networking marketplace with 350 million users is underutilized, but given its potential, I think you can make that argument about LinkedIn.

Search engine optimization is a mystery to most small-business owners. But one thing is easy to understand: When I search for my store/company/business, where does my website come up? First page, first three pages, top five listings?

Why net neutrality matters to small business: How many new tech businesses would be nothing more than a USB key tossed in a drawer if the access to the very backbone itself had been in someone else’s control?

How will technology help you make an impression this Valentine’s Day?

If you’re searching for the futuristic tech from your favorite movie, just look around you

Beacons and big data are major attractors for capital – but is the technology leading us to a world where privacy will become a paid upgrade?

Back in the day, you might have occasionally seen “Put clever caption here” appearing under a photo in the paper or, sometimes, something far more embarrassing. The recent Sony hack – resulting in thousands of financial documents and memos from the entertainment giant being made public – while having some entertaining moments, is an object lesson in the large amount that is wrong with the app we love to hate: email.

The greatest barrier to successful implementation of any new technology is grass-roots adaptation. Will your line staff use it? Will your constituents like it?

Since the first news of Ebola hit the general press, I have listened with skepticism as one expert after another assured us that Ebola was nowhere near as contagious as we’ve heard, that it could not possibly reach the U.S., and that even if it did we are fully prepared to stop it in its tracks with the most well-trained, advanced medical system in the world.

If it ain’t broke, replace it anyway – and avoid being blindsided by expensive emergencies