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14 posts
What’s keeping your company from diversity and inclusion?
Consider these four points which are designed to debunk the myths and illuminate the excuses that many organizations often are faced with.
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M&A Mid-Year Update
Despite declines, mergers and acquisitions remain strong in South Carolina
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Winners and Losers
Where did Trump’s Republican competitors go wrong in marketing their brands?
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Huge branding lessons from Donald Trump
Here are two of the six marketing principles that are working for Mr. Trump and that work for businesses and brands everywhere.
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It’s time to turn the roads debate
We’re 28 weeks into a 40-week legislative session and the people of South Carolina are still waiting for our leaders to take action.
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Former German chancellor Helmut Schmidt left an economic legacy that is still felt in the Upstate
Helmut Schmidt was chancellor of Germany for eight years starting in 1974 and had exited politics entirely by 1986. When I heard last month that he had died at age 96, his name was vaguely familiar but not much came to mind.
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Underdog brands may foster consumer trust, but must stay true to their roots for long-term success
Underdog brands emphasize their determination despite external struggle, and often use the opposition of Big Business to suggest they offer something better and more in tune with consumers. The underdog may be perceived as more approachable, whereby consumers root for it to succeed and view its growth as validation of their investment in the brand.
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Local food culture brings out a continuous conversation between restaurants and farms
Food is intrinsic in our culture and our daily lives. It is a part of our heritage – where we have been and where we are going. Every part of the globe has its own specific view on how we feed ourselves, and it usually boils down to history –150 years ago, most of our food was grown and harvested locally, then with the advent of refrigerated rail cars, within our continental borders.
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