SC Telco Federal Credit Union refreshed its logo, branding and website, SCTelco.com.
“Over time, every brand freshens its presentation to reflect evolving tastes of customers, whether McDonald’s iconic golden arches or Coca Cola’s famous script lettering, as they work to remain relevant to members and customers, and SC Telco is no exception,” Brian McKay, COO of SC Telco, said in a release.
The logo icon has been rotated and overlays the square of the prior logo design, creating an eight-sided object similar to a compass.
McKay said the simultaneous launch of the new website represents a commitment to expand the company’s visibility and reach. “We wanted to make it easy for our members to go where they need to, get the relevant information and not lose time scouring page after page. We recognize they are busy people,” he said.
The site features a responsive design to accommodate the viewing requirements on mobile devices, tablets and computers.
The new brand look will be rolled out across all locations and touch points of the credit union over the next several months, he added.
