Jeff Dezen Public Relations (JDPR) was named as PR agency-of-record for the food, wine and music festival Euphoria Greenville.
JDPR will support Euphoria’s board of directors with planning services and media-relations management for the festival, which takes place Sept. 18-21.
“After reviewing a number of proposals, we felt that JDPR truly understands our event and how it helps facilitate tourism in Greenville,” said Taryn Scher, a member of Euphoria’s board of directors, in a release. “We know that people are traveling from all over the U.S. to experience Euphoria and our amazing city and we believe JDPR has the ability to continue to heighten that awareness on a national scale.”
Euphoria was founded in 2006 by singer-songwriter Edwin McCain and restaurateur Carl Sobocinski to showcase Greenville’s talented local chefs, sommeliers, craft brewers and musicians. The event has grown through its first eight years to include celebrity guest chefs and musical acts.
