Upstate Business Journal

Developer to turn BB&T tower into apartments

The proposed mixed-use project on both sides of Buncombe Street near the Heritage Green cultural complex would be The Beach Co.’s third major development in downtown Greenville since 2014.

September 10, 2017

by Rudolph Bell

Charleston developer The Beach Co. plans to turn a high-rise in downtown Greenville that is currently occupied by the BB&T bank into an apartment complex.

The Beach Co. also plans to put a grocery, as well as houses and townhomes, on what are now parking lots used by BB&T across the street, said Dan Doyle, a senior vice president with the developer.

It paid $10 million for the bulk of the development site in July and is scheduled to close on two more parcels, according to Doyle and Greenville County property records.

The proposed mixed-use project on both sides of Buncombe Street near the Heritage Green cultural complex would be The Beach Co.’s third major development in downtown Greenville since 2014.

“I think that’s a reflection of how we feel about Greenville,” Doyle said. “It is a great city. It’s a city that we believe in.”

Doyle said The Beach Co. hopes to break ground on its latest Greenville project in the spring.

First, Doyle said he’d meet with homeowners near the development site and seek a rezoning from the Greenville Planning Commission.

He said The Beach Co. plans to put about 100 apartments in the eight-story, 140,000-square-foot high-rise at 301 College Street.

The apartments would be more moderately priced than other new apartments closer to Main Street, Doyle said.

He said the building’s upper floors offer “outstanding” views of Paris Mountain and the downtown skyline. Residents would park at the existing parking garage on site.

BB&T has already announced plans to relocate more than 600 employees in the downtown high-rise into a new building currently under construction along Interstate 385 in Mauldin.

The proposed grocery, which Doyle described as a neighborhood market, would go on what is now a surface parking lot across Buncombe Street from the high-rise.

Doyle said it would have about 30,000 square feet of space with parking on top.

No grocers have signed leases yet, he said.

Doyle said The Beach Co. plans 35-40 houses and townhomes on both sides of Whitner Street close to the grocery. They will be designed to blend with existing housing at the corner of Butler and Hampton avenues, he said.

The Beach Co. has developed two other downtown retail-and-apartment complexes in recent years.

Last year, it sold one of them — South Ridge at the corner of University Ridge and Church Street — for $68 million.

Doyle said The Beach Co. plans to keep the other one, Main + Stone at the corner of North Main Street and Stone Avenue.

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