Jennifer Jeffries joined The Caine Co., including Coldwell Banker Caine, KDS Caine and Caine Hayes Insurance, as vice president of marketing.
She will lead strategic-marketing initiatives, brand development and communications efforts across the organization.
Jeffries has more than 35 years of leadership experience in marketing, sales and business development. She led sales, marketing and business development for custom-home builder Meritus Signature Homes.
She also held senior leadership positions with organizations such as Traveling Storytellers, Dillard-Jones Builders, Donald A. Gardner Architects and Allora LLC.
