Truliant Federal Credit Union has officially begun its South Carolina market expansion.
Commemorating the announcement with a ribbon cutting at the Truliant Upstate regional office located in downtown Greenville on Oct. 25, the expansion includes the opening of a second freestanding branch at Cherrydale Point, set to open within the next few weeks, and two additional branches to follow in 2023.
The branch office located at 6 State Park Road in Cherrydale will open in November, with construction recently finished. The fully staffed location includes three bilingual Spanish-speaking representatives and will be led by Jason Swink, the Upstate market director who has been working for the credit union’s branch operations since 2020.
New locations in the Upstate
Truliant expects the South Carolina expansion to create more than 60 jobs over the next several years to staff the branches and provide ancillary and support services, among other roles.
A second location is set to open in Easley in early 2023, along with a third in Greer. The combined locations represent more than 28,000 square feet.
In 2021, Truliant purchased and renovated the three-story, 19,000-square-foot facility located at 110 W. North Street. Truliant’s operations in the Upstate will be managed from this location. The credit union, chartered in 1952, has an existing branch on Pelham Road, which opened in 2016 and which had replaced a long-standing location existing on Airport Road.
“Truliant has a long history in Greenville,” said Todd Hall, Truliant’s president and CEO.
Truliant traced its history and past business relationships with Greenville almost three decades to its partnership with JPS textile Group, with which Truliant partnered in 1994.
At the opening of its regional office, the Truliant Foundation donated $10,000 to the Greenville Chamber Foundation to support the chamber’s LaunchGVL program, a partnership between the chamber and Greenville County schools connecting high school students with work opportunities.
“We know that to be successful, Truliant needs the support of the Upstate South Carolina community. So we intend to continue cultivating it with our partners,” Hall said.
Within the last three years, Truliant offices located in North Carolina and Virgina added several services for mortgages, business services, insurance services, financial advisors, indirect lending and digital services. Truliant will continue to offer these services in the Upstate.
The new Upstate locations will form the fourth regional concentration of Truliant branches, with other regions located in the Charlotte-Metro area, Piedmont Triad area in North Carolina, and southwestern Virginia.
“Over the next several years, the Upstate will represent a significant percentage of our overall expansion. Our contiguous strategy south along the I-85 corridor is the next logical step for Truliant. We see a great opportunity in the Upstate market. This area aligns perfectly with our growth strategy,” Hall said.
