
NAI Earle Furman, an Upstate commercial real estate firm specializing in the office, industrial, investment, land, multifamily and retail sectors, said it has rebranded one of its top-performing divisions. NAI Earle Furman’s investment services group is now Furman Capital Advisors.
The rebranding is a strategic move to position the investment group as a national player and further strengthen the company’s business in the key growth markets across the country, while remaining aligned with NAI Earle Furman in the Southeast, particularly in the Upstate, officials with the firm said.
Furman Capital Advisors will operate under the umbrella of NAI Earle Furman, but with a sharp focus on available investment properties and connecting investors to profitable opportunities, the officials said.
Led by longtime broker and NAI Earle Furman shareholder Peter Couchell, Furman Capital Advisors’ team consists of five investment brokers. In addition to Couchell, they include Rob Schmidt, Cameron Babbitt, Jimmy Wright and Edward Wingate.