A Northern California-based fast-casual restaurant, Sourdough & Co., is branching out to the East Coast with three locations in Greenville, Duncan, and Spartanburg, according to Joe Xavier, who handles public relations for the franchise.
Sourdough & Co., with San Francisco sourdough bread as the main feature, is scheduled to open Nov. 1 in the 1,680-square-foot former Firehouse Subs at 219 Pelham Road, Greenville. The two other locations will quickly follow suit — in Duncan, 2109 E. Main St. at 1,500 square feet, and Spartanburg, 1725 John B. White Sr. Blvd. at 2,600 square feet, which will also include the franchise office.
The chain currently has eight stores in California.
Xavier describes the décor of the restaurants as “gold rush-era” using reclaimed barn wood and corrugated metal overhangs.
“It’s not as slick and modern as Panera, and not as sterile as a Firehouse [Subs],” Xavier says.
The menu features deli sandwiches assembled on bread flown in from San Francisco, soups served in sourdough bowls, and salads.