Not just another workout
CycleBar, an indoor, low-impact, high-intensity cycling experience, is coming to downtown Greenville.
New franchise owners Eric Skoloff and Keith Boettiger plan to open the 3,300-square-foot studio this October in the soon-to-be-renovated Keys Printing Building at 307 E. McBee Ave.
CycleBar is one of the newest and fastest-growing cycling franchises in the U.S., adding more than 200 studios in its first year of franchising. According to the company’s corporate website, it is on pace to have 100 studios open to riders by Dec. 31, 2016, and break into more than 50 new U.S. markets.
Skoloff is a longtime Greenville resident, avid cyclist and triathlete. His partner and longtime friend and colleague, Boettiger currently lives in Austin, Texas, where he is senior vice president and general manager at St. Jude Medical.
“Several years ago, we recognized the need for a better indoor cycling experience in the downtown Greenville area,” said Skoloff. “There is a real energy when 40 to 50 people gather in a room and share a common goal. At CycleBar, people feed off of that energy, and it creates an exercise high unlike any other in the boutique fitness space.”
“Greenville is like a second home to me, and I love the vision of that city,” said Boettiger. “What intrigues me most about CycleBar is that it provides a place where people of all fitness levels can come and achieve their personal goals.”
CycleBar is more about building a community of like-minded people then offering just another place to work out, said Skoloff. “There are plenty of places in Greenville where people can come in and burn calories. The CycleBar vision is to create an atmosphere and environment that people can use not only to work out, but to hang out. We want people to think of CycleBar as a lifestyle, and not just where they come to sweat.”
The CycleTheatre will be more than 1,100 square feet with 50 state-of-the-art stationary bikes in a three-tier, theatre-style setting, fully integrated LED lighting, and two 80-inch high definition screens. Each locker room will include two full-service shower areas and amenities. The space will also feature a community room for users to hang out and use both before and after rides. An open-air lobby facing outside will have a 10-foot glass garage door which can be opened during the spring and fall months.
CycleBar Greenville will also have CycleStats, a personal performance tracking system; CycleBeats, musical playlists; and rides led by CycleStar Instructors. Rides are purchased on a per-class basis and initial plans call for three morning workout classes, one lunch class and two evening classes.
Skoloff says they also plan to offer a series of outdoor live DJ rides throughout strategic areas within the city of Greenville. “We envision happy-hour rides on NOMA Square with live music, similar to what has occurred with the yoga events,” he said. “We have also spoken to the city about other outdoor venues, and plan to launch an exciting venue of outdoor events throughout the year.”
Skoloff and Boettiger are planning for expansion. “The downtown location will serve as our flagship studio and we already have plans to expand into Simpsonville and other populated areas of the Upstate,” said Skoloff. “There is a wave of energy that currently exists here in Greenville, and we plan to jump on that wave and add to the momentum with the opening of CycleBar Greenville.”
For more information, visit greenville.cyclebar.com.
Want to be a CycleStar?
CycleBar Greenville will be auditioning for CycleStars (spin instructors), says co-owner Eric Skoloff. Master CycleStars from corporate headquarters will be on site to identify 10 to 12 top performers during auditions. Those selected will train through a rigorous one-week boot camp-style training in the Greenville studio. Each CycleStar instructor will then have their own newly branded Facebook, Instagram and Twitter pages.
“The goal is for people to know who the CycleStars are, and make them famous in our community,” said Skoloff.
For those interested in auditioning, email eric.skoloff@cyclebargreenville.com.
