Spartanburg-based Denny’s Corp. has launched a campaign to promote its new and improved buttermilk pancakes.
During the month of August, customers can stop by any of the family-dining chain’s participating restaurants and take advantage of its “Love ‘em or They’re Free Guarantee.”
Denny’s said diners who order the new buttermilk pancakes, which are made with fresh buttermilk, real eggs and a “hint” of vanilla, won’t have to pay for them if they don’t like them.
“When we launched our new pancakes we promised our guests a higher-quality, tastier ‘cake that was so much better, it might even top those beloved recipes they can only find at home,” said John Dillon, chief marketing officer for Denny’s, in a statement. “We stand firmly behind that statement and to demonstrate how confident we truly are, we’re inviting America to decide if our pancakes are some of the best they’ve ever had with our ‘Love ‘em or They’re Free Guarantee.’”
Denny’s said the buttermilk pancakes are featured throughout its menu, offering guests “plenty of ways to experience the fluffy pancakes before making their decision.”
Among those options are four new dishes — the double berry banana pancake breakfast, sticky bun pancake breakfast, strawberries and cream pancake breakfast and peanut butter cup pancake breakfast.
Denny’s said younger guests can also decide for themselves with select signature dishes available for the first time on its kid’s menu.
The buttermilk pancakes will be served every day at breakfast, lunch and dinner, as well as during late-night hours, the company said.
Denny’s operates 1,700 franchised, licensed and company-owned restaurants in the U.S., Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador and Trinidad and Tobago.
For more information, visit dennys.com.
