Are you ready to take your brunch game to the next level? Asheville, N.C., natives Jason and Carolyn Roy plan to open Biscuit Head as early as this week. The space is at the intersection of University Ridge and South Church Street, below the South Ridge Apartments. This is the third location the pair has opened since their first location opened in 2013.
When you first walk into the restaurant, you feed into a line to order your food. To your left is a large mural with graphics drawn by local artist Aimee Maris Wise that lists must tries and featured menu items. Their most popular menu item is cathead biscuits, named for their large size that is comparable to a cat’s head. After you order your food, there is a complimentary jam bar that features dozens of locally made fresh jams. There is also a self-serving coffee bar where you are able to choose from different specialty coffees.
Upstairs you’ll find a large open area with bar-style seating lining the walls; refurbished wood tables, locally made by Frank Hidrogo, filling the open space; and a large mural by Gus Cutty on the featured wall. There is also a lofted upstairs with extra seating. From the décor to the stairs, everything has been locally sourced and made from Greenville or Asheville.
Jason and Carolyn met in the restaurant industry and intend to keep being part of it. With the three locations, they’re still heavily involved in all of their restaurants. When asked if they planned on expanding from here, they responded with a laugh. “My favorite thing is when the kitchen manager calls and says someone didn’t show up in the kitchen, we can jump in,” says Carolyn. With a fourth location, the couple wouldn’t be able to do that.
As of now, they have passed their health inspection and are waiting for their approved forms to be processed before they can unlock the doors. While this process time seems to be longer than North Carolina’s, Greenville has been a more receptive market to enter into.
They are still planning to hire front-of-house positions, but the restaurant is ready for customers. “I’m excited to finally get it opened and have people in the door,” says Carolyn.
Jason and Carolyn are also publishing a cookbook, Biscuit Head New Southern Biscuits, Breakfasts and Brunch, which goes on sale Nov. 1. You can preorder the cookbook now on Amazon.
