[ ABOVE: Image courtesy of Golf Digest ]
Greenville-based Southern Tide, a lifestyle apparel brand, recently announced a multiyear sponsorship with YouTubers Wesley and George Bryan of Bryan Bros Golf as their official apparel provider. The Bryan brothers seek to share their enthusiasm for and enjoyment of the game within the golf industry while documenting their adventures on social media. The brothers are on their way to the PGA tour with Wesley Bryan just receiving his PGA Tour Card.
“The Bryan brothers represent the next generation of professional golf while leveraging branded content to showcase on their social media platforms,” said Southern Tide CEO Chris Heyn. “In everything we do, we feel it is important for the brand to showcase an authentic point of view. The Bryan brothers align with our brand’s heritage and relate to our core customer base. The Bryan brothers’ approach to golf is perfect for Southern Tide. We are thrilled to see where this relationship takes us.”
