The Brand Leader, a creative agency specializing in advertising, branding and design based in Greenville, has purchased Benson Marketing Group, a wine and spirits marketing agency based in New York City, for an undisclosed amount, the companies announced Feb. 16.
Following the acquisition, Benson Marketing Group will retain its name and its team will continue to work out of its New York office.
“Our agency was founded and built on putting people first, and focusing on exceeding client expectations,” said The Brand Leader Founder and CEO Geoff Wasserman. “We found Benson Marketing to be cut from the same cloth, and we couldn’t be more thrilled than to join our two legacy teams together under one banner.”
The Brand Leader has offices in Greenville, New York City and Boulder, Colorado.
