BMW Manufacturing Co. announced Sept. 20 three models produced at its Spartanburg plant earned awards in the J. D. Power U.S. Initial Quality Study (IQS)SM and J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) StudySM.
The award-winning models were:
- BMW X4 Sports Activity Vehicle – compact premium SUV
- BMW X6 Sports Activity Coupe – upper midsize premium SUV
- BMW X7 Sports Activity Vehicle – large premium SUV
All three models ranked highest in their segments in both the J.D. Power IQS and APEAL studies, resulting in the vehicles winning six awards this year.
“Building premium quality vehicles for our customers is our top priority and these awards are a testament to the commitment and dedication of our great workforce,” said BMW Manufacturing president and CEO Robert Engelhorn. “The fact that we earned these six awards in the middle of a pandemic makes this even more remarkable.”
The J.D. Power 2021 U.S. Initial Quality Study measures new vehicle quality after 90 days of ownership while the APEAL Study measures new vehicle owners’ emotional attachment and level of excitement with their new vehicle after 90 days of ownership.
For both studies, more than 110,000 purchasers and lessees of new 2021 model year vehicles were surveyed early in the ownership period from February through July 2021.
