SHE is the evolution of Upstate Women’s Show, Spice of Life
If perception is everything, then Jacqui Bomar, president of JBM & Associates, admits rather reluctantly that among some residents in the Greenville area, the perception of the Upstate Women’s Show was “a bunch of old ladies looking for free stuff.”
“Part of it is we don’t want to feel we’re our mothers,” Bomar said. “When you say ‘Women’s Show,’ to some people, it has a frumpy feel. While the Upstate Women’s Show was never like that, that was the perception among some.”
So Bomar decided to combine the best parts of the Upstate Women’s Show and her company’s Spice of Life Food and Fitness Festival, an event that focused on food, fitness and living a healthy lifestyle.
The result is “SHE Greenville, the Ultimate Girls’ Weekend” to be held at the TD Convention Center Aug. 23 through Aug. 25.
Bomar said SHE is a contemporary event designed for women of all ages.
The event has six parts with each focusing on a different aspect of a woman’s life: Crave (food), Style (fashion and beauty), Create (creativity), Care (giving back to the community), Entertain (home entertainment and décor) and Live (healthy living).
“Women are very busy and have very little free time. They have to use it wisely, especially their leisure, fun time,” said Bomar, who has been planning events for more than 25 years. “We think this will be a much better overall event. It’s young, cool.”
There are also SHE events in Columbia and Charleston. Although the brand is the same, the events differ some based on each city’s unique qualities.
SHE has developed its own product line of notecards, jewelry and clutches.
And while the term “women’s show” has been changed, something remains the same – the power of the purse strings.
“Women are incredibly powerful consumers,” Bomar said. She said women make 85 percent of purchasing decisions. “We’re the ones who truly drive the economy.”
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For more information on SHE Greenville, go to shegville.com.
