Champion cyclist. Hotel owner. Custom cycling apparel. These are just a few of George Hincapie’s accomplishments and business ventures. Now he’s adding one more to the roster: director of cycling for The Cliffs communities.
Hincapie has partnered with The Cliffs – a collection of seven high-end residential communities across North and South Carolina – to expand its health and fitness programming. As director of cycling, Hincapie will lead Cliffs members on private rides throughout the year and participate in Cliffs special events.
“As one of the most celebrated names in the sport, we could not ask for a more qualified partner” than Hincapie, said David Sawyer, executive vice president of The Cliffs Clubs.
Through the partnership, Cliffs members will be able to rent bicycles and participate in special programs at Hotel Domestique, Hincapie’s newly opened boutique hotel 20 minutes north of Greenville and just five minutes from The Cliffs at Mountain Park and Cliffs Valley communities. The luxury 13-room property is surrounded by trails for mountain biking and bicycling suitable for the novice to the expert rider, and also offers an on-staff mechanic to adjust bikes to the proper fit and assist riders with all their cycling needs.
“The Cliffs is a natural partner for us,” said Hincapie. “Greenville and Asheville are becoming increasingly known as destinations for health-conscious, athletic people, and this is reflected in The Cliffs’ membership, as well as its programming. We hope to be an extension of the wellness experience, while introducing members to the incredible cycling right in their backyard.”
“Our members are eager to ride the scenic roads of our southern Blue Ridge Mountains with a World Champion, and we look forward to growing Hincapie’s role with The Cliffs in the years to come,” said Dr. Matt Ort, Cliffs director of health, performance and recreation.
