Auro Hotels announced Jan. 12 Jen Stilwell has joined the organization as vice president of marketing.
She has more than 25 years of advertising and marketing experience, including 10 years with VisitGreenvilleSC (VGSC), the city of Greenville’s official destination marketing organization, where she served as chief marketing officer and executive vice president/chief strategic officer.
yeahTHATgreenville
During her tenure at VGSC, Stilwell directed and launched a new brand identity for the city, “yeahTHATgreenville.” The award-winning brand campaign was cited as a Best-In-Class example in tourism marketing and recognized with 67 awards, twice winning the Platinum Adrian Award from Hospitality Sales and Marketing Association International (HSMAI). Following the new branding, Greenville welcomed 5.5 million visitors a year and pre-covid tourism economic success growing to a nearly $1.4 billion industry in 2019.
“We are fortunate to have Jen’s expertise on the Auro team,” said Auro president and CEO DJ Rama. “We recognize that her many strengths and strong leadership will allow us to take our company marketing and communication efforts to the next level.”
Stilwell’s experience also includes tourism brand marketing for accounts such as the South Carolina Department of Parks, Recreation & Tourism during her time with Leslie Advertising and the bounce agency. In addition, she worked with brands such as NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med while at New York ad agency Warren/Kremer.
Stilwell is a graduate of Rollins College.
