The Beaded Frog, a jewelry and beading supply store, is closing its Greenville store in March due to rising rents on Main Street, according to owner Heidi Woody.
“Our rent will more than double at the end of our lease,” Woody said in an email. “The new rent structure exceeds what a bead store should pay, but is in line with the current expectations of landlords on Main Street.”
Woody said the growth of Greenville is “exciting and positive” but, as a result, rent rates have been rising.
The store opened in 2003 at 233 N. Main St., and Woody said she arrived at the decision to close after “much thoughtful and heartfelt contemplation.”
She said she plans to continue as an e-commerce business and will be updating the website beadedfrog.com.
The store is holding a closing sale starting on Jan. 15 and asks customers to use gift certificates by the end of February, “while there is still a selection to choose from,” Woody said.