Denny’s Corporation, headquartered in Spartanburg, has opened two new restaurant locations in Dubai, United Arab Emirates.
The company last week launched a flagship location, which follows the recent opening of the country’s first Denny’s in September. Both restaurants introduce the brand’s new Heritage design elements to the region, featuring “a warm and welcoming atmosphere pronounced by a unique balance of natural wood tones, earthy textures, modern colors and metal accents,” according to a release.
The two new Dubai locations are the first of 30 franchise restaurants planned for the area by regional franchise partner Advance Investment L.L.C., the master franchisee of Denny’s for the Gulf Region. The partnership encompasses an exclusive agreement to develop Denny’s restaurants in nine countries within the Middle East over the next 10 years.
“We have built a brand that has garnered a loyal following well beyond the United States, and are pleased to open our new restaurants in Dubai which demonstrate the global demand for what Denny’s offers: classic American comfort food served in a welcoming environment at an everyday value,” John Miller, Denny’s president and CEO, said in a release.
Ghassan Kassabji, executive director of Food Quest, providing management support to Advance Investment LLC, said, “We are proud to be the first to bring Denny’s to the United Arab Emirates and introduce local families to the diner favorites that have resonated with guests around the world. We believe the concept is a great fit for the region.”
