Reyes Holdings’s Beer Division, a beer distributor representing import, craft and domestic beer brands, acquired Greenco Beverage Company in Greenville.
The acquisition agreement was previously announced July 19 and the Upstate facility will now do business as Greenco Distributing.
“We are excited to expand our East Coast footprint through this special acquisition which allows us to further service the very state where Reyes Beer Division first established our roots,” said Reyes Beer Division chief executive officer Tom Day. “We look forward to welcoming our new employees and customers to our family-run business and working to deliver our company’s purpose of connecting customers, consumers and brands every day, everywhere we operate.”
By acquiring Greenco, Reyes Beer Division adds about 2.8 million cases to the company from brands like Molson Coors, Constellation, Yuengling, Heineken, Diageo, Boston Beer, Mark Anthony Brands, Lagunitas and Sweetwater.