Data on lodging in South Carolina as compared to the county and region, as well as for metropolitan areas within the state. Sources: South Carolina State Library; STR, LLC, operating as CoStar Realty Information; Colliers | South Carolina Research and Forecast Report for 2024 Q3.
| HOTELS (Jan. 2025) | |||
|---|---|---|---|
| Occupancy rate (% change YOY) | Average room rate (% change YOY) | Revenue per available room (% change YOY) | |
| U.S. | 52.5 (+1.0) | $151.20 (+3.4) | $79.42 (+4.5) |
| South Atlantic* | 59.2 (+4.1) | $163.18 (+6.8) | $96.62 (+11.2) |
| South Carolina | 50.3 (+9.6) | $110.43 (+9.5) | $55.57 (+20.0) |
| VACATION RENTALS (Jan. 2025) | |||
| Occupancy rate (% change YOY) | Average room rate (% change YOY) | Revenue per available room (% change YOY) | |
| U.S. | 42.9 (+3.1) | $313.86 (+5.3) | $134.68 (+8.6) |
| South Atlantic | 44.8 (+2.7) | $293.20 (+3.0) | $131.23 (+5.7) |
| South Carolina | 34.4 (+2.9) | $277.24 (-0.2) | $95.25 (+2.7) |
| COMBINED HOTEL/RENTALS (2024) | |||
| Occupancy rate (% change vs. 2023) | Average room rate (% change vs. 2023) | Revenue per available room (% change vs. 2023) | |
| U.S. | 63.0 (0.0) | $158.67 (+1.7) | $99.94 (+1.8) |
| South Atlantic | 64.9 (+0.6) | $157.87 (+1.0) | $102.51 (+1.6) |
| South Carolina | 62.1 (+3.6) | $134.36 (+1.4) | $83.47 (+5.1) |
| * - The South Atlantic region includes Maryland, Delaware, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Florida | |||
| SOUTH CAROLINA METROS** | Total rooms | Occupacy rate (% change YOY) | Revenue per available room ($ change YOY) |
| Columbia | 13,112 | 66.8 (+6.5) | $75.10 (+$11.72) |
| Charleston | 22,775 | 69.5 (-3.0) | $113.23 (-$5.83) |
| Greenville/Spartanburg | 18,598 | 66.8 (+0.4) | $77.82 (+3.53) |
| Hilton Head/Beaufort | 6,677 | 64.1 (-3.0) | $140.09 (-$18.23) |
| Myrtle Beach | 29,486 | 66.2 (-0.1) | $111.76 (-$0.24) |
| ** - Data from Q3 2024 |
